Organizations today are struggling to navigate a rapidly changing landscape. Customers are more empowered and competitors more disruptive. There is a new logic of value creation requiring exponential growth and transformative change. You have to change what you do, but first you have to change how you think.

Shift Thinking™ is a method and a mindset for success in a digital age.

Our mission is to expand the capacity for exponential growth and transformative change. We help leaders and teams unlearn outdated mental models and replace them with more powerful ways of thinking.

By studying the success of market leaders and the nature of digital technology, we have discovered a new logic of value creation. This logic applies to how companies engage their customers, organize their talent, and compete in the marketplace.

Discover how to create a narrative that energizes your executives, inspires employees, excites partners, and attracts customers.

Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Developing a shared purpose is the critical for connecting with customers and employees in the social age.

The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.

What does brand loyalty mean in a digital age? It’s not enough to have repeat transactions. You need reciprocity, advocacy and an ongoing relationship built around a shared purpose. How? With gratitude.

You know what your colleagues do, but do you know how they think? We’ve reinvented Myers-Briggs to be simpler, more useful and more relevant for collaboration. Discover how to work better together.

Do you have an innovative idea or solution? Your value proposition won’t be enough to persuade buyers or users. You need to give them a new mental model. Learn the three steps to Shift Thinking.

Instead of The Internet of Things, leaders should be thinking about the Social Network of Things. But connected products aren’t the same as social products. The real revolution will come when objects are collaborating around a shared purpose.

Big data is what organizations know about people. Little data is what we know about ourselves. If you want to build loyalty, spend less time using data to tell customers about you, and spend more time telling them something about themselves.